Watch briiv in action


briiv filters...

Moss - Natural dried moss captures large particulate matter like dust and animal dander from the air. 

Coconut -  The humble coconut provides us with a bounty of uses and its husk traps harmful substances from the air. 

Combination Silk Matrix - A newly engineered bespoke filter which combines both the elements of:

Carbon - Activated charcoal which pulls odours from the air, so briiv not only cleans the air, it smells better too.

Nanofibers - briiv’s secret weapon. Developed originally for the medical industry, these cutting edge filters remove the finest harmful particles from the air and are 100% biodegradable. Unlike HEPA filters that are produced from micro fibers, ours use Nano fibers that are far more efficient.   

The raw silk is sourced from sustainably and humanely harvested moth cocoons. 

The Science

Natural proteins are spun into nanofibers that build up a layer of nanoscale filaments which capture very fine particles as they pass through. Conventionally these filaments are glass or plastic and can only achieve a micro level of mesh filament, and so larger particles get through.

Our filters, using a nanoscale mesh, capture much finer particles with increased efficiency.

Manufactured in state of the art facilities  

briiv efficiency

briiv will improve the air quality in a 36m² (387ft²) living space in just one hour, with a delivery of 53 cubic feet per min of purified clean air.  

Continual flow tests have been carried out on briiv under normal and high load conditions, under EN 1822-4 conditions. 

Over all performance showed a 78% improvement in air quality in one pass, under low load and 80% under high load conditions.  

the full test reports can be found linked here >> Link to Technical reports 


Low power

Rethinking plastic

Instead of opting for oil-based plastics, briiv uses a new bio-plastic derived from elephant grass which is grown where agricultural crops can't be. This crop captures carbon in the process and fully biodegrades. 

This is seen as far superior to recycling as standard plastics can only be reused a few times before so they have to be put to landfill. 

Using a biodegradable material is the best option for our environment.    

Every component of briiv has been meticulously considered. Parts that are not biodegradable, such as the glass, can be easily recycled. This leaves only the electrical components. We hope to be able to replace these in the future with more sustainable alternatives when technology allows us to do so in a safe way.