We are a young company with a small team on a big mission. Here we share our story of why.
Having spent many years in the design industry, we've seen hundreds of products marketed as "sustainable" that, in reality, usually due to economic decisions, fall very short of the promises they claim.
We were fed up with sustainability being treated as an afterthought in design.
Our commitment is to the circular design process. Simply put, this is where products are designed with the end of the product's life in mind. This approach removes a lot of conventional material options. We decided early on that being recyclable was not good enough when it comes to plastics, as most can only be recycled a few times.
We prioritise biodegradability and the use of materials from natural sources above all else. This means some parts of briiv cost more to produce and the design process has been more complex, but also ensures we make products that do not harm the environment.
The people that made briiv
James & Sean – briiv’s core design team, with over 20 years combined industry experience and a focus on sustainable design and renewable materials.
Ryan – Operations lead with over six years experience of fulfilling Kickstarter campaigns around the world.
Laurra & Mike – Heading up briiv's marketing and business development team with over ten years’ experience marketing and developing brands in a variety of industries.
15,000,000 air filters were purchased in 2019 and the filter medium needs to be replaced every 6-8 months. These cannot be recycled and last for thousands of years. In total, that's 6,000 tonnes of plastic waste every 6 months. That's the equivalent of 500 London buses!
We thought there must be an alternative to all of this waste and were surprised to find no real viable solutions. So we took all of our experience and got to work.
Commitment to cleaner air through technology
Clean air is what it's all about. Reducing toxins, pollution and fine dust in the air we breathe is proven to improve our health and we're passionate about making peoples lives better whilst doing as little harm to the planet as possible.
To do this we utilise the latest technology proven by science to help us in this mission.
Our vision for the future
Beyond briiv, we have other ideas that we're truly passionate about developing and our goal is to change the status quo of single-use products.
By supporting us, you're helping change the world we live in for the better, for us and for future generations.