The Mission, Why Briiv

A plastic free world 

The problem with current filters

15,000,000 air filters were purchased in 2019 and the filter needs to be replaced every 6-8 months.

Infographic with darkened aerial shot of a landfill site. White text overlay reads 'standard air filters cannot be recycled. 6,000 tonnes of plastic filters are sent to landfill every year. That's the same as 500 London buses... which will take millennia to decompose'. The Briiv logo is in the bottom right corner in white.

There is a better way. Briiv is an innovative, natural product designed to be just as effective at cleaning the air you breathe, without the environmental impact.

Briiv is designed to return to the Earth

Closeup of the moss in Briiv with misty fresh air in the background

Using three natural filters, Briiv uses the micro-structures of moss, coconut, and a nano matrix filter to purify air. 

Made from elephant grass and hemp, Briiv uses less plastic than any other air purifier on the market.

Commitment to cleaner air through technology

Infographic, showing that clean air is everyones right

Clean air is what it's all about. Reducing toxins, pollution and fine dust in the air we breathe is proven to improve our health and we're passionate about making peoples lives better whilst doing as little harm to the planet as possible. 

To do this we utilise the latest technology proven by science to help us in this mission.

Support Briiv and help change the world.

By choosing to buy natural products over traditional plastic products, you are directly influencing how products will be created for future generations.

Briiv Pro next to design awards

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