The Mission, why briiv

A plastic free world 

The problem with current filters

15,000,000 air filters were purchased in 2019 and the filter needs to be replaced every 6-8 months.

There is a better way. briiv is an innovative, natural product designed to be just as effective at cleaning the air you breathe, without the environmental impact.

briiv is designed to return to the Earth

Using three fully biodegradable filters, briiv uses the natural micro-structures of moss, coconut, carbon and silk to filter air, the way nature intended. 

Made from elephant grass and hemp, briiv uses less plastics than any other air purifier on the market.

Commitment to cleaner air through technology

Clean air is what it's all about. Reducing toxins, pollution and fine dust in the air we breathe is proven to improve our health and we're passionate about making peoples lives better whilst doing as little harm to the planet as possible. 

To do this we utilise the latest technology proven by science to help us in this mission.

Support briiv and help change the world.

By choosing to buy plant based products over traditional plastic products, you are directly influencing how products will be created for future generations.


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