Press Release



briiv Unveil The World’s Most
Sustainable Air Purifier


'briiv – increase your well-being and breathe, as nature intended'  


UK based 'briiv' has raised over £700,000 (~$1,000,000) in initial funding to bring about a brand new and eco-friendly way of improving indoor air quality, thanks to developing a revolutionary, natural air purifier. The briiv Air Filter brings together the power of all-natural, sustainable and biodegradable materials to deliver air purification performance that equals that of conventional devices.


Looking for a way to benefit from 'countryside quality air' inside homes everywhere, briiv designed and created a unique, innovative system which utilises a powerful four-stage “quad-core” filter process - using 100% biodegradable and natural materials which can be composted at the end of their usable life. The filter includes: dried moss, coconut husk, activated charcoal and specially crafted nano-silk matrix material.


briiv have recognised that for many, city living comes with the downside of poorer air quality, allergens, pathogens and airborne toxins all of which can have a negative impact on health and well-being. The new briiv Air Filter will provide a completely natural, energy efficient and eco-friendly way to cleaner air quality in homes across the world. In addition, the device can also be used in smart-homes through its Alexa and Google integration, for absolute control and convenience. 


In addition to its sustainable credentials, the briiv Air Filter brings stylish and contemporary aesthetics to any environment. Creating a breath of fresh air from the traditional “white goods” image.


Thanks to the proven efficiency of the 100% natural filters, the purifier will remove harmful toxins, animal dander, mould spores and particles from a 6m x 6m room (average living room) in just 60 minutes.


Designer and Creative Director, Sean Sykes commented: “The device is like nothing currently available and is without doubt, the most sustainable air purifier ever created. Using briiv instead of the current market offering, could help remove 1,000s of tonnes of non-biodegradable HEPA filters from landfill every year.”


“Everything we design has green credentials at its heart, so the briiv Air Filter has 100% biodegradable filters and is made from 90% natural and sustainable materials. Our efficient natural filters can even be composted down fully, to zero waste, within 3-4 months.”


Managing Director, James Whitfield continued: “We've invested heavily in identifying the most efficient and renewable filter materials possible and we believe we've found the perfect combination. Air purifiers are used in their millions worldwide, to help people with allergies, to aid home-workers create clean-air office spaces and rid the domestic environment of pollutants and unhealthy microbes and particles.”


“Air purifiers traditionally use HEPA filters which are made from fibreglass and plastics which need changing every 6 months and take 1000 years to decompose. As a society, we send 15,000,000 used HEPA filters to landfill every year. The natural filters which briiv utilises bio-degrade fully in 6 months. Better for the planet. Better for the environment. Better for you.”   


The briiv Air Filter is available for pre-order on crowdfunding platform Indiegogo, with initial retail sales taking place on at the beginning of 2022, with availability in some stores worldwide via our international partners.


About briiv

briiv is a UK based company creating sustainable products for modern living. The briiv Air Filter is a unique innovation of which every part is methodically designed to be as sustainable as possible. The unit itself is made of bio-plastics derived from elephant grass and the filters themselves are 100% recyclable and bio-degradable. Cleaner air means fewer impurities in home and office environments which have been proven to promote blood circulation, brain activity and muscle performance.


As a company, briiv seeks to innovate in the HVAC industry, offering consumers and businesses the opportunity to reduce their carbon footprint and create healthier environments for themselves in the process. We aim to champion never before developed technologies and processes, to shift the industry focus to more sustainable methodologies.


Air pollution is responsible for up to 7 Million Deaths globally ( Poor air quality can lead to such health conditions as stroke, heart disease, lung cancer and acute respiratory infections. Intervention in the personal home and office space, can help reduce the risk of serious illness, which the briiv Air Filter will help accomplish, without inherently increasing the environmental impact on the Earth.


As people become more informed about environmental issues carbon footprints and aware of their own personal impact, they require options which reflect the need live more sustainably. At present, there are no options for a consumer to acquire and operate a product like this, without having a negative impact on the environment and the planet. The briiv Air Filter offers consumer choice which is currently unavailable in any form. This leads to greener homes, greener communities and a greener planet.


As an organisation, from ideation to completed product, we think about the purest ways to bring a product to market, that not only offers consumers a green choice which is currently unavailable to them, but also a product which is inherently in itself, as carbon friendly as possible. We source our materials from companies with green credentials. We use packaging which is 100% recyclable. We seek to enter into initiatives which help us become carbon neutral. Holistically, our mission is green; Our footprint is green.


Media Contact:  

Contact: Mark McCarrick


Tel: (+44) 7507311731